Record Breaking Next Generation Console Sales
By Dan Maurer
In less than a months time, both the PlayStation 4 and Xbox One have sold over 2 million consoles each to consumers around the world. According to analysts, the PlayStation 4 is slightly outselling the Xbox One worldwide while the Xbox One has a higher attach rate in terms of games and accessories bought with the console at time of sale. Let’s break down the numbers here as provided:
Xbox One:
Xbox has seen record-breaking sales with the recent announcement of Xbox One selling more than 2 million units through to consumers worldwide since its launch. November NPD Group figures released today revealed 909,132 Xbox One units were sold in the U.S. in the console’s first nine days, making it the fastest selling console on the market in the U.S. Xbox One sales averaged a volume of more than 101,000 consoles per day, significantly outpacing the nearest competitor.
November 2013 NPD highlights include:
-Total retail spend on the Xbox platform (Xbox One and Xbox 360) in November (hardware, software and accessories) reached $1.21 billion, the most for any console in the U.S. (Source: NPD Group)
-During the month of November, Xbox (Xbox One and Xbox 360) held five of the top 10 spots on the console game title list. (Source: NPD Group)
-During the month of November, Xbox One sold nearly three times as many units compared to Xbox 360 in the U.S. during its November 2005 launch. (Source: NPD Group)
-We are seeing strong consumer excitement for next gen Xbox One games, with consumers purchasing an average of 2.1 games per console. (Source: NPD Group)
According to Microsoft, the demand for Xbox One is continuing to exceed supply in their 13 launch markets and is sold out at most retailers around the world. As retailers noted in their worldwide sales announcement, consoles are flying off store shelves faster than they can stock them and the Xbox team is working hard to meet consumer demand, delivering consoles to retailers as fast as possible to ensure everyone has an opportunity to experience everything Xbox One has to offer this holiday season.
PlayStation 4:
Sony was proud to let the world know that the North American debut of the PlayStation 4 ended with record breaking results. With just north of one million units sold in the North American region in the first 24 hours alone, it was evident that Sony’s next-gen console had captured the imagination of users. In the time that has followed, the PS4 has become available in a total of 32 different countries, with Sony officially announcing that more than 2.1 million consoles shipped during the month of November.
The November 15th debut of the PS4 was the company’s most successful launch of a PlayStation product. More than one million units sold in 24-hours is a significant achievement, something which was topped off by Sony selling 250,000 PS4 units in just 48-hours in the UK. That achievement is made even more impressive when you consider that Microsoft achieved the same sales figures with the Xbox One across multiple territories, not just in North America. Sony’s expansion into countries like Europe, Asia and Latin America has seen consumers greet the console with the same excitement and enthusiasm that created such a buzz on the first day of availability.
As expected, the NPD’s November report showed the PS4 on top as the best-selling console of the month; it launched in North America on November 15, giving it a full week’s advantage over the Xbox One, which went on sale on November 22. Sony also took out best-selling platform on the software side. “PlayStation 4 sales in North America and worldwide have been incredibly strong since launch, culminating in PS4 being recognized as the largest console launch in history. In North America alone, more than one million PS4 units were sold in only 24 hours and we’re pleased NPD has reported that PS4 was the top selling next gen platform for both hardware and software in November,” SCE America CEO Jack Tretton said in a press release. “We are humbled by the passion and excitement demonstrated by gamers for PS4. Demand continues to overwhelm supply, but we’re working hard to get PS4 units into the hands of customers throughout the holiday season.” At last count, the PS4 had sold 2.1 million units in total. Also at the time of this article posting, the PS4 is very limited and hard to find in retail stores, much like the Xbox One is currently.
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